WhatsApp started testing cashback for its UPI-based payments service last month. It has now started rolling out this feature to Android beta users on WhatsApp. The new cashback offer seems like a new way for WhatsApp to push its payments service in India.
The WhatsApp beta app on Android has started displaying a banner on top of the chat list with the message, “Give cash, get ₹51 back.” You can get a guaranteed cashback of ₹51 up to five times by sending money to different contacts. WhatsApp also hasn’t set a limit on the amount for this cashback offer. We can confirm this works so you can send ₹1 you still get ₹51 back. Once you make the payment, ₹51 is immediately credited to your account along with a notification from WhatsApp.
Although the cashback is guaranteed, it looks like you can avail it only five times. This feature is also available only to beta users and on Android. But considering it’s already available for beta users WhatsApp is expected to make it widely available for all users in India.
With the new feature, WhatsApp looks like it’s taking the Google Pay route to lure users into using the payments service. Google Pay also offered a cashback of up to ₹1,000 through scratch cards when it first launched in India. This scheme is still going on along with coupons for other services. WhatsApp also launched Google Pay-like background cards that add a little bit of colour and personalised experience to payments.
It also added a payment shortcut button right on the chat bar of the app. The WhatsApp Pay shortcut is a rupee symbol button that is very prominent and you will most likely not miss.