South Korean consumer electronics company Samsung continued to be the the number one player in the global smartphone market. According to a recent report by Counterpoint Research, for the quarter July-September 2019, Samsung shipped 78.2 million units across the world. Last year during the same quarter, Samsung had shipped 76.3 million units. Samsung’s market share is now 21%, which is the same as it has been throughout the year.
Despite facing some turbulent times, it’s Chinese tech giant Huawei managed to retain the second spot in the smartphone market. During the three-month period, Huawei shipped about 66.2 million units across the world. With Google’s ‘ban’ and the uncertainty around Huawei phones, the brand didn’t do that well outside of China. However, in China, Huawei had a commanding 42.4% market share.
Cupertino-based tech giant Apple came in third as it shipped about 44.6 million iPhones. This number is down by 4.5% compared to the corresponding quarter last year, when Apple had shipped about 46.9 million handsets. Notably, these numbers don’t include the latest iPhone 11 series of as Apple ships the new iPhone late in the quarter. iPhone’s share in the world stands at about 12% in the smartphone market. As per Counterpoint report, “the top three brands, Samsung, Huawei and Apple, together cornered almost half of the smartphone market.”
Oppo and Xiaomi came in fourth and fifth position respectively. Oppo shipped about 32.3 million units in the quarter whereas Xiaomi shipped about 31.7 million units. Vivo secured sixth spot with 31.3 million units shipped.
Realme has shown rapid growth in the smartphone market as it has tripled its market share from 1% to 3%. The company shipped about 10.2 million smartphones, which is seven-fold increase from the 1.2 million units it shipped last year during the same quarter.